Sundance Channel - Soon to be "The Green" Destination

I feel like a kid sitting in the back of my parents' car. Are we there yet? Needless to say, we're really excited that Sundance Channel Green is launching soon - April 17 at 9 p.m. to be exact. As recently announced, the channel will be collaborating with a number of experts and environmental organizations who have been giving their two cents from the beginning. The advisory committee, which includes Joel Makower, Laurie David and Global Green, will have the channel's ear for regular dialogue. Majora Carter and Treehugger's Simran Sethi are set to host.

And of course there's Robert Redford, founder of the Sundance Channel, the one with the vision of a dedicated block of environmental programming - making his network the first in the U.S. to do so.

And if there was ever a viewership for "green" television programming it's now. Total membership for the organizations is a number somewhere in the millions and as we are all becoming aware, the tipping point is now.

The lineup

9:00 - "Big Ideas for a Small Planet": This original documentary series showcases designers, products and processes that lead the way in green innovation. Each episode will have a different focus, a person or product that could change the way we live.


Each week will premiere a new documentary to go along with the episode of "Big Ideas for a Small Planet".
  • April 17 - A Crude Awakening: The Oil Crash
  • April 24 - Waste = Food
  • May 1 - Crapshoot: The Gamble with Our Wastes
  • May 8 - Art from the Attic
Throughout this weekly primetime block will be series segments such as "Eco-Biz", "The Ecoists" and "Global Focus: The New Environmentalists". Can't Wait!
Posted by Jack on April 4,2007 at 9:39 PM

I find it funny that Sundance Channel wants to have "Green" centered shows, but when advertising them forgets to think Green.  They currently have backlit posters in underground, well lit tunnels in the Grand Central Subway station in New York.  You'd think all that extra electricity would be a no-no for people who want to sell us their ideas on protecting the planet.

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