Green Shopping - Put Your Money Where Your Priorities Are

If you find yourself leaning towards purchases you feel are greener than others, maybe because the company has announced sustainable initiatives, you're not alone. In the UK it's even more pronounced, with green business marketing growing dramatically and some saying it will become a mater of survival.

The Financial Times reported a number of large advertising agencies are predicting green claims will become the new way for companies to compete. One ad exec says now is the tipping point in green marketing and the number of companies competing on their green credentials will only increase. At some point it is said that no company will be able to opt out of green marketing, and will be punished by consumers if they try.

Not all companies will benefit

Not all companies who "go green" will see the benefit though, as public scrutiny from the online community is expected to expose un-convincing initiatives and disprove untrue claims, making the ad campaigns work against them.

Since the U.S. is on its way to a global warming tipping point, consumers here can really make a difference in what businesses do next. Companies like GE, Walmart and more are announcing energy saving products, green energy use and sustainable practices. It's only a matter of time before competitors follow.

Three ways to show your shopping values

  • BYOB - Reusable shopping bags, made of canvas or other materials, keep plastic bags from crowding landfills.
  • Energy Star - Energy efficient appliances save you money and cut energy use.
  • Chemical-free and biodegradable products are good for the health of your family and the earth.
Posted by Dan on March 1,2007 at 8:10 PM
The key is ensuring accurate information. In the UK, there is currently a big debate about product labelling to ensure that consumers know the carbon footprint of supermarket products and can make informed decisions.

Some companies are using the green 'brand' to tap into a lucrative segment, without necessarily addressing the sustainability of their operations. It is incumbent on consumers to demand information about the credibility of 'green' products -
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